Google Web Sites Review: Pros & Negatives of employing Google’s Internet Site Builder

Google Web Sites Review: Pros & Negatives of employing Google’s Internet Site Builder

April 3, 2019 By Nate Shivar

Bing web Sites is Google’s website that is free computer computer software so it provides included in the G Suite of Drive, e-mail, Hangouts, etc.

Web web internet Sites has not been extremely publicized like its other items. I’ve always looked at internet web Sites included in the bucket of items like Drawing, Blogger, and Correlate that sort of come as an element of other, well-known products but are otherwise forgotten about…yet nevertheless awesome in their own personal means.

I’ve written about Google’s Domains item and Blogger – but have not viewed Google web web Sites especially.

Google Sites to my experience began right right right back once I first began my web site design company a long time ago. We never used Google internet Sites for personal tasks across it when a client of mine was using it and needed a few tasks done until I came.

But ever since then, better competition has popped up from Wix, Squarespace, Weebly,, Internet site Creator, along with other site builders. And Bing has upgraded this product we initially utilized. They’ve streamlined it to make it supposedly the way that is“effortless produce stunning web web web web sites.”

Therefore for an individual task of mine, I made a decision to test it away once more and discover whom the item would actually be a good fit for – and not only compare it with other hosted site builders.

In addition desired to compare Bing web Sites with other internet site solutions like hosting your very own internet site or utilizing an ecommerce platform that is hosted.

Disclosure – I receive client referral costs from organizations mentioned about this site. All information & views depend on my expert experience as a spending client or consultant to a customer that is paying.

New Bing Web Web Sites vs. Classic Bing Sites vs. Bing My Business Website

Bing is notorious for rolling away overlapping & competing with regards to products that are own simply to kill or upgrade them after a few years.

And Bing Sites is not any various. When Google’s that is discussing website item, you will find actually as much as 4 services and products in play.

Ok – Blogger is an old-school but nevertheless interestingly good blog posting platform. You can easily produce a web site along with it. You are able to do designs, templates, and anything else. It’s free. But – you might be stuck because of the reverse-chronological display of posts. We won’t actually be addressing this right right right here. We had written a Blogger review right right here.

2. Bing My Company Website

This is certainly Google’s product that is website little, regional companies. You can’t utilize it unless you’ve got a Bing the Business account. The item is less of a “website builder” compared to a super-detailed business listing that is local. I won’t really be addressing this right right here. You can easily read A faq that is good of item right here.

3. Vintage Bing Web Web Sites

Here is the product which we began with many years ago. It nevertheless lives at – also it’s distinctly old college.

You’ll find links to it throughout Bing web web Sites.

The ironic bit about Timeless Bing web web Sites is that it really has more technical choices than Bing Sites…even in case it is less user-friendly.

A lot of the pros/negatives of Timeless web web web Sites are identical as Bing web web web web Sites. But I would personally perhaps maybe not contemplate it for the project that is long-term Bing will probably destroy it any time now if their history is such a thing to pass by.

4. Bing Website Design Company

This system is perhaps not associated after all – despite its title.

Bing website design company is really a desktop software to produce designs for the online (aka advertising adverts).

5. New Bing Web Sites (free)

Ok – this is exactly what we’re going to generally share. This really is Google’s primary web site builder computer software. It really is readily available for you aren’t A google Account. It not merely lives on Bing Drive – however it is marketed with Sheets, Docs, Drawings and much more.

6. Brand Brand Brand New Bing Web Internet Web Web Sites (G Suite)

Ok – this software is just like the Google that is free sites except it is designed for company customers into the G Suite (the old Bing Apps for company). It really is the identical once the free Bing web web Sites, but has various account permissions and generally gets product up-dates – like custom domain mapping – sooner than the version that is free.

Let’s look in the professionals & negatives.

Advantages of Google Web Web Sites

Bing web Sites has a complete lot opting for it. I am aware an e-commerce shop owner whom began and ran her shop for just two years before she begun to search for a unique solution (though it took plenty of hacking around with PayPal scripts). Here you will find the major benefits.

Bing web web web Sites is free with limitless usage, traffic, and sites. That is many likely the most compelling element of Google web web Sites.

It’s section of Google’s relentless push to keep you finalized into your Google account for whenever you can. You can head to if you should be finalized to your individual Google account at this time to begin. There aren’t any dangers, no upsells, no termination times or limitations. It is simply free because of Google’s crazy business model that is innovative.

And when you might be a spending g suite for company user, web web Sites is bundled along with your membership along with all the current backups, administrative settings, and guarantees that are included with your bank account.

There’s no dangers with no catch and no” that is“trying you can easily go get started now.*

*of program – there is certainly some time and curve that is learning – which we’ll discuss within the negatives part.

Bing Integration

Web web internet internet Sites is completely incorporated with Google’s items. Utilizing the new Bing internet web Sites, it even has most of the Material that is same Design of Google’s other items.

Your website is conserved straight in your Bing Drive. You are able to access it anywhere with any device. You’ll install it together with your other information from Bing Takeout.

There aren’t any additional passwords or account setup – it is seamless and completely incorporated.

Simplicity & Safety

Bing web web Sites is simple and simple to utilize.

The educational bend is calculated in moments. There’s no real “onboarding” or education because precisely what can be obtained because of the item is “right here.”

You are able to develop a multi-page stunning, practical web site quickly and just.

Also, Bing handles your protection issues…since its one plus the identical to your e-mail account.

Speed & Sharing

Like protection, Google handles your speed considerations. The resulting HTML / CSS product is slim on quick servers and available all over the world.

It is simple to share & preview since it is fully integrated with your Google Account. It is possible to create & collaborate on a web site since easily as you’ll on a bing Doc.

Negatives of Bing Web Sites

Now – there are many negatives with Bing web Sites. There’s only the best for you considering your budget, time, resources, and goals like I’ve said with all website builders – there is no overall“best.

After reading the good qualities of Bing Sites – you may be most likely wondering just exactly just how Bing web web Sites is not the solution that is go-to every internet site.

Well, Bing Sites has loads of negatives. Nevertheless the summary is the fact that Bing web web Sites is quite feature-limited rather than actually designed for long-lasting site projects (ergo the convenience).

I love to make use of property as an analogy. Then Google Sites is like leasing a table at a farmer’s market or festival if running your own website on your own hosting account is like owning a building on your own property and using a website builder like Weebly is like running a business in a leased storefront.

It’s great for short-term, fast jobs. And you also do have a good amount of options to “make it yours” – but it is certainly not intended for a business website that is long-term. Let’s look at a few of the particulars.

Limited Design Services

Bing Sites’ design features are sorely restricted.

Your template limits precisely what you’ll and cannot edit. And – you have got not many templates to select from into the place that is first.

You simply cannot include or modify CSS and include any style of interactivity.

The look features being offered are simple and easy that is straightforward they have been all Google Drive related design tools. There’s some embedding but no modifying the embed details.

Even though templates look good, you can’t modify the designs or any of the core parameters.

As an example, together with your navigation menu, you’re able to select from the top right or the sidebar…and that is it. There’s no 3rd option and even re-arranging.

The templates look good on all devices but enforce strict limits on every thing in order to make this function happen.

Should you want to build any type of brand name identification or develop a customized design with tempates – then you’ll be sorely restricted with Bing websites.

Limited Advertising Features

Bing Sites’ marketing features are sorely restricted aswell. As an expert marketer, this negative is very glaring.

You receive Bing Analytics access to be able to have critical information like Sessions and Pageviews and such…but that is about this.

There’s no adding a Facebook Pixel, Share Buttons or Redirects. If you’re into Search Engine Optimization, there’s no modifying your Title label or meta description.

Now – then these tools may not matter if you get all your traffic from offline methods, direct web referrals, or word of mouth.

But, since advertising information is just since helpful as the total amount of historic information you have actually – then Google Sites will not be a good option if you ever have plans to grow or use other marketing channels.

Personalized Domain Setup

All Bing Web Web Web Sites utilize whilst the default website name. Unlike Classic Bing Sites, there isn’t any choice to add a domain name that is custom.

We don’t understand why. The function might be coming since Bing rolled down customized domain names towards the brand brand new Bing internet internet internet Sites for G Suite customers.

In any event – this can be a significant drawback for Bing web web Sites as a company if not a website that is personal. Whilst not strictly essential for a effective internet site, a domain title is fundamental for almost any long-lasting task.

It’s this feature that is missing really highlights the very fact that Bing web web Sites is actually limited to short-term tasks or internal uses – comparable to A bing Doc or Presentation.


Bing is notorious for killing off services and products – including really popular people. Even though Bing web Sites does appear to be a core section of Google’s efficiency suite…that could change at any right time( since is the actual situation with all the Classic Bing Sites).

Even though you are able to export your computer data as an element of Google’s Takeout program, there’s no option to straight export or access your account via FTP within Bing web web web Sites.

If you should be in operation and sometimes even your own website on Bing websites, you should know so it could disappear completely sooner or later as time goes on and you ought to have a strategy for the.

Bing Web Web Sites Comparison

Bing web Sites is just a good product that serves a purpose – but how exactly does it compare straight along with other services and products when you look at the website builder globe?

Bing Web Web Web Sites vs. Squarespace

We reviewed Squarespace here. Then Google Sites will be the fit if you have a small, temporary project. Squarespace is costly and contains its learning that is own bend. But – then Squarespace will be a better fit if you have a long-term business or personal project and you value well-done templates that display high-quality photography.

Bing Sites vs. Wix

We reviewed Wix right right here. Wix features a plan that is free you utilize a domain title – therefore in a few means it is comparable to Bing web web Sites. However with Wix, you have got premium plans and use of customized domain names. They even provide more features to their free plan. Wix has comparable dilemmas with other internet site builders, but until you are building a really tiny free task, then I’d choose Wix. Unlike Bing web web web Sites, Wix at the very least lets you design more and develop out from the plan that is free. See Wix’s plans & rates right right right right here.

Google Sites vs. GoDaddy’s Site Builder

We reviewed GoDaddy’s site Builder (aka “GoCentral) right right right here. It is extremely component restricted in comparison to Bing Sites…but it is additionally a breeze to make use of with a few more advertising tools. Critically, it allows you to seamlessly incorporate a customized domain. Nonetheless, it is additionally a compensated item. Then i’d use GoDaddy’s Website Builder if you have some budget and want a custom domain, but do not want/need many features. For the free price point – you’ll get a comparable item with Bing web web Sites.

Bing Sites vs. Weebly

We reviewed Weebly right right here. Weebly is a solid hosted builder that is website. They usually have a domain name – nonetheless they also have update choices and domain that is custom choices and interesting beginner-level e-commerce choices. Until you have actually a particular explanation to utilize Bing web Sites, I’d usage Weebly due to their drag & drop and upgradeable setup.

Bing Web Web Web Sites vs.

We composed about vs. WordPress right right here. includes a free plan that is limited to domain name. The setup is focused on blog posting – nevertheless they have site features & a great amount of update choices – including a custom domain choice. Until you have reason that is specific utilize Bing web web Sites, I’d usage because of their design features and setup that is upgradeable.

Bing Sites vs. Self-hosted WordPress

We penned about creating a WordPress internet site right right here. This choice calls for some spending plan (about $5/mo) and has now some curve that is learning however it’s additionally the most effective long-lasting choice for organizations spending inside their online existence. Then i’d just use Google Sites if you have simple, short-term project with a definite end. Once you learn which you have long-lasting task, then you’ll want to purchase the educational bend and go on and setup your personal website all on your own web hosting.

Conclusion & Upcoming Procedures

So – is Bing web Sites beneficial to small company? Yes…ish. As a definite solution that is short-term project-based solution, it is great. Get put up your website right right right right here.

But…if you have got a short-term task that might expand, then I’d look at other choices. Just just Take my most readily useful site builder test here.

Then i’d go ahead and get your self-hosted website setup w/ instructions here if you have a project that is long-term and worth investing in.

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