Embassy of Japan

Cultural and business diplomacy

We’ve been working with Japan’s Government to manage its public relations activities in Australia since 2015. This includes a focus on diplomacy initiatives but also media activities and events to take Japan’s culture to as wide a possible audience and build knowledge and understanding of the country’s people and culture.

Highlights include managing international media initiatives including the arrival of two Japanese warships and a Soryu Class submarine in Sydney, as well as media for major diplomatic events such as celebrity chef Adam Liaw’s appointment as Japanese Cuisine Goodwill Ambassador. We also managed media arrangements for the visit of internationally renowned Japanese pianist and composer Nobuyuki Tsujii.

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